PETA is very good at getting attention. Case in point: I'm writing about them right now. But one of the (several) reasons I dislike their approach to activism is that it so often embraces blatant inaccuracy. This is demonstrated by their latest campaign, the thought process behind which goes something like this:
1. People should care about fish.
2. People don't care about fish.
3. People care about kittens.
4. Call fish kittens.
Voila, you have a rallying cry: "Save the Sea Kittens."
However, the point PETA is trying to make is lost beneath a very obvious flaw: fish are not actually kittens.
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